Classical KUSC, Listener Supported Non-Profit Classical Public Radio, is at the center of Southern California’s thriving Arts Ecosystem. Learn more about who we are and what we do for our sponsors below.

KUSC is...?


5 FM radio frequencies, website and mobile app – available on FM radios in cars, at home, at work, and on tablets, smart phones, wearables, desktops and laptops.

Covering Southern California and the Central Coast

Covering 8 counties from San Luis Obispo to Mexico. View our coverage map.

Part of the USC Radio Group

Classical Public Radio delivering over 1 million listeners across Northern and Southern California. Learn more.

Over 740,000+ weekly listeners, 44,000+ opt-in email subscribers, and 475,000 monthly page views at  Learn more about the KUSC Audience.

Local Programming with Universal AppealSee Programs on KUSC.

Our Relationships

KUSC is highly engaged with Listeners and the Arts community.

Our On-Air Announcers have a unique, emotional bond with the KUSC audience – their connection with the listeners has recruited 43,000+ donors who contribute over $7.5 million annually to content they get for FREE! Learn more about KUSC Announcers.

Shared-goal partnerships with the 800+ symphonies, theatre groups, opera companies, museums, vocal/choir groups, dance and ballet companies that make up the Southern California ecosystem. Learn more about our Arts and Culture Sponsors.

A coveted, highly educated, passionately engaged, and culturally active audience and community.

The influential Leaders, Thinkers, and Achievers that fuel Southern California’s creative culture.

Why Sponsor KUSC?

Reach and Impact

With less than 3 minutes of sponsor messages an hour, sponsors connect with an ideal audience in an ideal messaging environment.

Multiple Touch Points Across Platforms

Your KUSC representative will work with you to creatively utilize KUSC’s broadcast, digital, on-demand, and experiential/event platforms – providing more access to and a deeper level of engagement with your target.

KUSC Sponsors Get ROI – RESULTS – the “Halo Effect”

78% of listeners have taken action as a result of a public media sponsorship.

66% of listeners hold a more positive opinion of a company that supports public radio.

65% of listeners prefer to purchase products and services from public radio supporters when price and quality of those products and services are equal.

Source:  NPR Sponsorship Survey, Lightspeed Research, 2013 and 2015

Read our Underwriting Policy here.

Additional Benefits

Additional Benefits of Supporting/Partnering with KUSC Classical Public Radio:

Support for KUSC = Support for HUNDREDS of Arts organizations and their efforts in the community.

Support of the Arts through KUSC = Significantly greater social impact for companies whose social responsibility/giving focus include the Arts, Education, or Diversity.


Download the KUSC Media Kit


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