Classical KUSC’s Mission is to make classical music and the arts a more important part of more people’s lives by presenting high quality classical music programming, and by producing and presenting programming featuring the arts and culture of Southern California.

 

Southern California’s Arts Ecosystem is significant:

 


800+ Arts Organizations:  Symphony Orchestras, Theatre Groups, Opera Companies, Museums, Vocal and Choir Groups, Dance and Ballet Companies


Nearly 1 in 4 are MUSIC Organizations


15.5 Million annual attendees


 

Classical KUSC brings the Arts to the People

…and the People to The Arts!

 


KUSC Listeners are highly educated…121% more likely to have a post-graduate degree


KUSC listeners have the discretionary income…43% more likely to have a HH Income of $250K+


KUSC listeners can become your donors…131% more likely to have given money to an arts/cultural organization in the past year


Source:  Nielsen Los Angeles Metro Survey Area, 18+; Scarborough R1 2018

 

And they Buy Tickets to Performances and Visual Arts events!

 

KUSC Listeners are:


51% more likely to have attended a Dance or Ballet performance in past year


53% more likely to have attended a Live Theater performance in past year


25% more likely to have visited an Art Museum in past year


109% more likely to have attended a Symphony, Opera, etc. in past year


14% MORE LIKELY TO have attended an “Other” Musical Concert (Jazz, Blues, etc.) in the past year!


Source:  Nielsen Los Angeles Metro Survey Area, 18+; Scarborough R1 2018

 

Support Classical KUSC as an Arts Sponsor

 


Over 300 different Southern California Arts Groups, Museums, Performances or Festivals have been showcased and supported by KUSC’s on-air and digital assets


As an Arts Sponsor of KUSC, your organization has access to over 800,000 listeners a week, 44,000+ opt-in email members, and 43,000 donor members


 

Featured Arts and Culture Sponsors