Classical KUSC’s Mission is to make classical music and the arts a more important part of more people’s lives by presenting high quality classical music programming, and by producing and presenting programming featuring the arts and culture of Southern California.
Southern California’s Arts Ecosystem is significant:
800+ Arts Organizations: Symphony Orchestras, Theatre Groups, Opera Companies, Museums, Vocal and Choir Groups, Dance and Ballet Companies
Nearly 1 in 4 are MUSIC Organizations
15.5 Million annual attendees
Classical KUSC brings the Arts to the People
…and the People to The Arts!
KUSC Listeners are highly educated…52% more likely to have a college and/or post-graduate degree
KUSC listeners have the discretionary income…15% more likely to have a HH Income of $100K or more
KUSC listeners can become your donors…70% more likely to have given money to an arts/cultural organization in the past year
Source: Nielsen Los Angeles Metro Survey Area, 18+; Scarborough R1 2019
And they Buy Tickets to Performances and Visual Arts events!
KUSC Listeners are:
60% more likely to have attended a Dance or Ballet performance in past year
68% more likely to have attended a Live Theater performance in past year
40% more likely to have visited an Art Museum in past year
135% more likely to have attended a Symphony, Opera, etc. in past year
83% MMORE LIKELY TO have attended a Jazz or Blues Concert in the past year!
Source: Nielsen Los Angeles Metro Survey Area, 18+; Scarborough R1 2019
Support Classical KUSC as an Arts Sponsor
Over 300 different Southern California Arts Groups, Museums, Performances or Festivals have been showcased and supported by KUSC’s on-air and digital assets
As an Arts Sponsor of KUSC, your organization has access to over 800,000 listeners a week, 44,000+ opt-in email members, and 43,000 donor members
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