Classical KUSC’s Mission is to make classical music and the arts a more important part of more people’s lives by presenting high quality classical music programming, and by producing and presenting programming featuring the arts and culture of Southern California.


Southern California’s Arts Ecosystem is significant:


800+ Arts Organizations:  Symphony Orchestras, Theatre Groups, Opera Companies, Museums, Vocal and Choir Groups, Dance and Ballet Companies

Nearly 1 in 4 are MUSIC Organizations

15.5 Million annual attendees


Classical KUSC brings the Arts to the People

…and the People to The Arts!


KUSC Listeners are highly educated…52% more likely to have a college and/or post-graduate degree

KUSC listeners have the discretionary income…15% more likely to have a HH Income of $100K or more

KUSC listeners can become your donors…70% more likely to have given money to an arts/cultural organization in the past year

Source:  Nielsen Los Angeles Metro Survey Area, 18+; Scarborough R1 2019


And they Buy Tickets to Performances and Visual Arts events!


KUSC Listeners are:

60% more likely to have attended a Dance or Ballet performance in past year

68% more likely to have attended a Live Theater performance in past year

40% more likely to have visited an Art Museum in past year

135% more likely to have attended a Symphony, Opera, etc. in past year

83% MMORE LIKELY TO have attended a Jazz or Blues Concert in the past year!

Source:  Nielsen Los Angeles Metro Survey Area, 18+; Scarborough R1 2019


Support Classical KUSC as an Arts Sponsor


Over 300 different Southern California Arts Groups, Museums, Performances or Festivals have been showcased and supported by KUSC’s on-air and digital assets

As an Arts Sponsor of KUSC, your organization has access to over 800,000 listeners a week, 44,000+ opt-in email members, and 43,000 donor members


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