Classical KUSC is Local Programming with Universal Appeal.
See Programs on KUSC.
Classical KUSC is Connected to Listeners and the Arts Community.
Our On-Air Announcers have a unique, emotional bond with the KUSC audience – their connection with the listeners has recruited 43,650 donors who contribute $7.5 Million annually to content they get for FREE! Learn more about KUSC Announcers.
Classical KUSC delivers the highly educated, the culturally active.
The influential Leaders, Thinkers, and Achievers that fuel Southern California’s creative culture. Check out the Classical KUSC Audience.
Southern California’s Arts Ecosystem is significant:
800+ Arts Organizations: Symphony Orchestras, Theatre Groups, Opera Companies, Museums, Vocal and Choir Groups, Dance and Ballet Companies
Nearly 1 in 4 are MUSIC Organizations
15.5 Million annual attendees
…And KUSC Listeners Are Active Participants
KUSC Listeners are highly educated…101% more likely to have done post-graduate work/have a post-graduate degree
KUSC listeners have the discretionary income…21% more likely to have a HH Income of $150K-250K
KUSC listeners can become your donors…72% more likely to have given money to an ARTS/CULTURAL organization in the past year
Source: Nielsen: LA Metro Survey Area, 18+; Scarborough R1 2020
And They Buy Tickets…!
KUSC Listeners are:
40% more likely to have attended a Dance or Ballet performance in past year
33% more likely to have attended a Live Theater performance in past year
16% more likely to have visited an Art Museum in past year
139% more likely to have attended a Symphony, Opera, etc. in past year
23% MORE LIKELY TO have attended an Other Musical Concert – Jazz or Blues – in the past year!
Sources: LA MSA Nielsen; 18+ Scarborough R1 2020