Classical KUSC is Local Programming with Universal Appeal.

See Programs on KUSC.

Classical KUSC is Connected to Listeners and the Arts Community.

Our On-Air Announcers have a unique, emotional bond with the KUSC audience – their connection with the listeners has recruited 43,650 donors who contribute $7.5 Million annually to content they get for FREE! Learn more about KUSC Announcers.

Classical KUSC delivers the highly educated, the culturally active.

The influential Leaders, Thinkers, and Achievers that fuel Southern California’s creative culture. Check out the Classical KUSC Audience.

Southern California’s Arts Ecosystem is significant:

800+ Arts Organizations: Symphony Orchestras, Theatre Groups, Opera Companies, Museums, Vocal and Choir Groups, Dance and Ballet Companies

Nearly 1 in 4 are MUSIC Organizations

15.5 Million annual attendees

…And KUSC Listeners Are Active Participants

KUSC Listeners are highly educated…101% more likely to have done post-graduate work/have a post-graduate degree

KUSC listeners have the discretionary income…21% more likely to have a HH Income of $150K-250K

KUSC listeners can become your donors…72% more likely to have given money to an ARTS/CULTURAL organization in the past year

Source: Nielsen: LA Metro Survey Area, 18+; Scarborough R1 2020

And They Buy Tickets…!

KUSC Listeners are:

40% more likely to have attended a Dance or Ballet performance in past year

33% more likely to have attended a Live Theater performance in past year

16% more likely to have visited an Art Museum in past year

139% more likely to have attended a Symphony, Opera, etc. in past year

23% MORE LIKELY TO have attended an Other Musical Concert – Jazz or Blues – in the past year!

Sources: LA MSA Nielsen; 18+ Scarborough R1 2020